We delve into the importance of data analytics in decision-making in how a product evolves. How SecureMyScholarship relies on word-of-mouth marketing. Find out why credibility is crucial in scholarships and education. Craig shares his journey from launching Lock & Stock to focusing on Secure My Scholarship's rapid growth. Discover how this tech-driven platform connects students with life-changing scholarships and marketing strategies. Learn how they take insights from parents' and students' behavior and build it into their marketing mix. His insights into the education market, particularly in India, and his thoughts on the ever-changing startup landscape make this conversation a must-watch for anyone interested in education, entrepreneurship, and global opportunities. #Education #Scholarships #StartupSuccess