Ep4 - How Small Island Nations Make Millions from Tech Trends and Bubbles

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Marketing Adjacent

Mike Grinberg and Garrio Harrisson

5 episodes

8 months ago

Imagine you are sitting at a table with two folks who have a lot of a opinions and perspective on some of the new stuff coming down the pipe with marketing, sales, and other adjacent business and technology topics. Now imagine, these two folks are Mike Grinberg and Garrio Harrison. Mike and Garrio will cover the most interesting and impactful marketing adjacent current events, campaigns, and business dealings that are happening every week, and they will also add a good amount of their own perspective on the trends they are seeing themselves in their work. Get ready for spicy topics, and takes, plenty of bloopers, and disagreements, as Mike and Garrio wrestle with many of the topics everyone is thinking about, but maybe not deeply enough.

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Marketing

Business

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Ep4 - How Small Island Nations Make Millions from Tech Trends and Bubbles

Marketing Adjacent

29 minutes

2 years ago

Ep4 - How Small Island Nations Make Millions from Tech Trends and Bubbles

In this episode of Marketing Adjacent, Mike and Garrio have a short discussion on the topic of country specific top level domains (TLDs) and their impact for marketers. They cover how small countries can generate significant revenue from popular TLDs, risks associated with using certain country TLDs, factors to consider when purchasing domains for your brand, and how domain strategies may evolve in the future.

Key Discussion Points:
- The country of Anguilla is poised to make $30 million in 2023 from AI TLD registrations due to high demand. (00:01:49)

- Some countries like Libya and Syria shutting down internet access or being sanctioned in the past has caused issues for companies using their TLDs. This demonstrates the geopolitical risks associated with certain TLDs. (00:03:39)

- Generational differences in domain name expectations - will future customers still prioritize dot com? (00:21:07)

- As search evolves (ex: searching TikTok for reviews), how important will domains be for branding & discovery? (00:21:49)

- The exercise of weighing the cost vs. benefit of purchasing a premium domain can be useful before actually spending the money. (00:27:58)

The Value of Premium Domains and Risks of Country-Specific Extensions

Investing in a premium domain name can have long-term benefits for a company, shaping its brand image and market positioning. While there is no technical reason to invest in a specific domain, it can greatly impact a brand's recognition and credibility.

However, when considering domain investments, marketers should account for the potential risks associated with country-specific extensions.