Have you ever heard the term, “Content is King?” It refers to the idea that the best way to get your business in front of prospective customers is by providing them with quality content. There are so many platforms available, there’s no way we can use them all. So it begs the question, "Where should we focus our efforts?"

To answer this question we’re talking with Rusty Shelton, author of Mastering The New Media Landscape: Embrace the Micromedia Mindset and Authority Marketing. He is a bestselling author, entrepreneur, and keynote speaker. Rusty founded Shelton Interactive and led it to become one of the country’s fastest-growing brand communications agencies before being acquired in 2016. His current agency, Zilker Media, is one of the fastest-growing businesses in Austin and focused on people-driven marketing. He is a wealth of information for anyone looking to build their personal brand.

Access the show notes and episode guide: https://www.marketingacademyforagents.com/ep2