There are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing.
Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County.
Michael’s purpose for the podcast series is to share his expriences of helping out the club in his own spare time while living over 150 miles away. He hopes that it might resonate with others who are volunteering at their local club, spark some ideas and more importantly learn from his mistakes.
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There are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing.
Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County.
Michael’s purpose for the podcast series is to share his expriences of helping out the club in his own spare time while living over 150 miles away. He hopes that it might resonate with others who are volunteering at their local club, spark some ideas and more importantly learn from his mistakes.
All the ideas but no time sound familiar? In Michael's case it was this plus not being in Nairn regularly enough.Michael talks about bringing on board a couple of volunteers to help, general branding plans and linking in with a local university.
Marketing a Non-League Football Club
There are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing.
Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County.
Michael’s purpose for the podcast series is to share his expriences of helping out the club in his own spare time while living over 150 miles away. He hopes that it might resonate with others who are volunteering at their local club, spark some ideas and more importantly learn from his mistakes.
