There are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing.
Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County.
Michael’s purpose for the podcast series is to share his expriences of helping out the club in his own spare time while living over 150 miles away. He hopes that it might resonate with others who are volunteering at their local club, spark some ideas and more importantly learn from his mistakes.
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There are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing.
Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County.
Michael’s purpose for the podcast series is to share his expriences of helping out the club in his own spare time while living over 150 miles away. He hopes that it might resonate with others who are volunteering at their local club, spark some ideas and more importantly learn from his mistakes.
This episode focuses on doing things a bit differently as a club including getting PR coverage for pie in a roll and creating stag and hen party packages.
Marketing a Non-League Football Club
There are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing.
Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County.
Michael’s purpose for the podcast series is to share his expriences of helping out the club in his own spare time while living over 150 miles away. He hopes that it might resonate with others who are volunteering at their local club, spark some ideas and more importantly learn from his mistakes.
