Welcome to this episode of Marketing 4.0 with AI titled “Master Your Product Portfolio”, inspired by the book Master Your Product Portfolio: Strategies to Maximize Product Performance.
In this episode, we dive into the art of managing and optimizing a product portfolio in the digital age. You’ll discover practical strategies to leverage your top-performing products, eliminate underperformers, and maximize profitability. We’ll cover the tools, techniques, and strategic frameworks that market leaders like Apple, Netflix, and Amazon use to dominate their industries through effective product portfolio management.
In this episode, you’ll learn:
🔹 Why product portfolio management is crucial
We’ll start by discussing the strategic importance of product portfolio management and how each product can be a powerful tool to conquer new markets.
🔹 Analyzing product performance
Learn how to use KPIs and analytics tools to identify high-potential products and those that need adjustment.
🔹 Maximizing product synergy
Find out how to prioritize your products to create a coherent and powerful portfolio by leveraging their complementarity.
🔹 Optimization strategies in the digital landscape
We’ll explore how AI and digital tools can help you optimize your products in real-time and adjust your offerings based on trends and customer data.
🔹 Inspiring case studies
Discover real-world examples of companies like Spotify and Apple that have mastered their markets through strategic product portfolio management.
Why listen to this episode?
If you’re a product manager, entrepreneur, or business leader, this episode will equip you with actionable strategies to dominate your product portfolio, stay competitive, and boost your company’s profitability.
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