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Marketing & Mochas
Collaborative Studios
14 episodes
1 month ago

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
RSS
All content for Marketing & Mochas is the property of Collaborative Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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EP8. The Revenue Marketing Playbook: Aligning Sales and Marketing for Business Impact, with Mark O'Donnell, HubSpot
Marketing & Mochas
34 minutes 43 seconds
9 months ago
EP8. The Revenue Marketing Playbook: Aligning Sales and Marketing for Business Impact, with Mark O'Donnell, HubSpot

How can marketing go beyond lead generation and truly drive revenue growth? In this episode, I sit down with Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, to unpack the transformative power of revenue marketing. With over 11 years of experience in growth marketing, demand generation, and digital strategy, Mark shares practical advice for aligning marketing with sales objectives to deliver measurable business results.


By the end of this episode, you’ll learn:


  • The core principles of revenue marketing and its role in driving revenue.
  • How to leverage data to develop impactful, ROI-focused campaigns.
  • Practical tips for collaborating closely with your sales teams to develop customer-centric strategies that resonate. 


Connect with Mark on LinkedIn

Connect with Orelia on LinkedIn




Hosted on Acast. See acast.com/privacy for more information.

Marketing & Mochas

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.