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Marketing & Mochas
Collaborative Studios
14 episodes
1 month ago

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
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All content for Marketing & Mochas is the property of Collaborative Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism
Marketing & Mochas
39 minutes 13 seconds
1 month ago
EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism

In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results. 


By the end of this episode, you’ll learn:


  • Why it’s not “lead gen versus demand gen” and how the two fit together
  • Lee’s framework for a winning demand gen strategy: create, capture, and convert
  • How to measure success (and why MQLs should be an indicator, but not the goal) 


If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth.


Don’t miss this conversation - it will change the way you think about marketing.


Hosted on Acast. See acast.com/privacy for more information.

Marketing & Mochas

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.