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Marketing & Mochas
Collaborative Studios
14 episodes
1 month ago

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
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All content for Marketing & Mochas is the property of Collaborative Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION
Marketing & Mochas
34 minutes
3 months ago
EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION

In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy. 


By the end of this episode, you’ll learn:


  • Why it’s time to stop calling it Account-Based Marketing, and what to call it instead
  • How to integrate ABM into your broader marketing mix without siloing it
  • Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success 
  • How to use AI to scale your ABM efforts, without losing your human touch. 


If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact. 


Don’t miss this episode! 


Hosted on Acast. See acast.com/privacy for more information.

Marketing & Mochas

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.