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Marketing & Mochas
Collaborative Studios
14 episodes
1 month ago

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business
RSS
All content for Marketing & Mochas is the property of Collaborative Studios and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business
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EP12. Copy that Convert, with Ekaterina (Sam) Howard
Marketing & Mochas
34 minutes 24 seconds
4 months ago
EP12. Copy that Convert, with Ekaterina (Sam) Howard

In this episode, I’m joined by Ekaterina (Sam) Howard, B2B conversion copywriter, for a deep dive into conversion copywriting, and how it can make or break your funnel.


By the end of this episode, you’ll learn:


  • How to optimise each page in your buyer journey, from demo requests to homepages
  • The importance of aligning customer-facing teams to build messaging that resonates
  • Sam’s four-step framework for conversion copywriting: research, draft, test, and measure
  • How to get to know your audience beyond demographics, by listening to what they actually say


If you're trying to turn more visitors into customers, this episode is packed with practical insights and strategies you can apply today.


🎧 Listen now!




Hosted on Acast. See acast.com/privacy for more information.

Marketing & Mochas

Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!

Hosted by Orelia Baumel.


Hosted on Acast. See acast.com/privacy for more information.