Facebook has grown to be one of the most massive platforms when it comes to marketing your products and services. With its ever-growing audience pool, finding and engaging the target audience has become simpler. With its group’s feature, placing the correct adverts in the target marketplace customer base is also simpler. But that doesn’t mean that you can simply make an ad and it will get your work done. We, at CIT Hub, have been noticing that customers are growing tech-savvy and expect the marketing to keep up with the latest trends. Let’s have a look at some of the most common mistakes that marketers tend to overlook –

Bad titles / Leading lines

This is one of the easiest and quick fixes that you can make to make your content more visible. Something as basic as having the wrong headiness for your content or misleading customers can hamper your progress and audience reach. It should be written in a way that leads the customers into knowing more about it. It should basically serve as a solution to a problem that the customers might be facing. Your headline should be a priority and not an afterthought.

Not adjusting the post to the platform

This is another common mistake marketers make. It doesn’t matter if you have a great piece of content unless you adjust it to the specific platform it is going to focus on. Content that works great for blogs and articles wouldn’t work on Facebook. People browse through Facebook at a speed and wouldn’t spend much time over your long work, essentially skipping through the content. Your content should include visuals and images to make it an interesting read. Posts with around 150-250 words work best on FB.