Marketers of the Universe: A digital marketing podcast
Brew Digital
43 episodes
2 months ago
In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years. Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always hum...
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In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years. Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always hum...
Marketers of the Universe: A digital marketing podcast
31 minutes
2 months ago
The death of B2B personas? Not so fast
Following a provocative article from LinkedIn's B2B Institute that declared the "death of personas," the Brew Digital team sits down to debate their true value in modern marketing. Listen in as we explore the fundamental flaws of traditional, assumption-led personas. Our head of digital marketing, Rich Harper, unpacks the notorious "C-level trap" and explains how a narrow focus on executive decision-makers can cause marketing campaigns to miss the mark entirely. But is it time to abandon them...
Marketers of the Universe: A digital marketing podcast
In this episode of Marketers of the Universe, we're in the hot seat with Brew Digital's Paid Media Manager, Nasya Nasera. We get to know Nasya, her background in Kuala Lumpur, Malaysia, and her non-linear path into a marketing career that has now spanned five to six years. Nasya shares her experience of moving away from "rigid corporate jargon" and applying more human, B2C-style messaging to B2B campaigns. She explains why it's crucial to remember that the person seeing your ads is always hum...
