Punk Rock MBA’s YouTube playbook for B2B founders & marketers (with Finn McKenty)

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Marketers Do Coffee

Christine Orchard

11 episodes

3 days ago

For marketers who think like founders. Steal real strategies that grew B2B companies. Real operators breaking down what they did, what worked, and what you can try next. Hosted by brand strategist Christine Orchard.

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Punk Rock MBA’s YouTube playbook for B2B founders & marketers (with Finn McKenty)

Marketers Do Coffee

47 minutes 22 seconds

5 months ago

Punk Rock MBA’s YouTube playbook for B2B founders & marketers (with Finn McKenty)

Want to crack organic reach on YouTube to grow your brand

Finn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently outperform tech giants like Salesforce and Microsoft using culture-first content and a creator mindset.

We explore why most B2B YouTube content fails, how to “niche up” instead of down, and why emotional resonance gets better reach than educational content. This is the blueprint for founders or marketers who are struggling to get their companies discovered.

☕ Get episode highlights + playbooks:https://www.marketersdocoffee.com