Choosing the Right Content Marketing Software for Your Team

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Marketer-to-Marketer - #M2M

Marketing

20 episodes

9 months ago

A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.

Management

Business

RSS

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A video and audio series to help marketing teams grow through unscripted conversations between today's most influential marketing practitioners and thought leaders.

Management

Business

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Choosing the Right Content Marketing Software for Your Team - Matt Dion and Christoph Trappe

Marketer-to-Marketer - #M2M

19 minutes

7 years ago

Choosing the Right Content Marketing Software for Your Team - Matt Dion and Christoph Trappe

Every year in digital marketing things change. The way we use Social Media changes, the way we reach customers changes, the way our audience interacts with our content changes.

In the software industry, things change at an even more rapid pace. If you deployed a mobile application six months ago, there is a good chance the platform has had a significant overhaul since then. If you launched a brand new Sitecore 8.0 site, guess what, Sitecore 9.0 is out with all new features and benefits.

All this change makes our fears climb continuously. Are we doing it right? Do we have the right team? Can we make an impact?

This is where Content Marketing, Agile Marketing, and a stable Content Marketing Platform comes in handy. Content Marketing helps you build the long-term rhythms for creating an audience and not restarting all the time. Agile Marketing gives you for data and adaption you need to make pivots and know the health of the team. And an excellent Content Marketing platform will help you stay on top of those software challenges and bring more features and tighter integration with our marketing platforms.

On this episode, Matt Dion, CEO of Mintent and Christoph Trappe, former VP of Content Marketing Strategy at ScribbleLive, sit down to discuss the Content Marketing ecosystem, problems Content Marketers face daily, tools and strategies for delivering amazing experiences, and how to have a great sock game.

https://enterprisemarketer.com/podcasts/m2m/season-01-show-06/