Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, reflects on the natural evolution every founder experiences. In the early days, she explains, entrepreneurs must be a jack of all trades, handling everything from marketing and bookkeeping to, as she humorously puts it, “being the janitor in your food room.”

""Specialization happens eventually, and that’s healthy. Founders need to discover where they’re best suited in their own business and let go of the rest,"" Tanis emphasizes.

Growth requires evolution.

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