In today’s world, even the best healthcare skills can go unnoticed if no one can find you online. Many practices end up spending a fortune on ads or working with agencies that promise big results but leave little to show for it. Meanwhile, smaller, more consistent actions often get overlooked—things that build trust and keep your name in front of the people who need you most. The competition isn’t just the clinic down the street anymore; it’s every other voice patients hear before yours. Visibility isn’t a luxury now—it’s the lifeline that keeps the doors open.



David Sanchez, founder of Digitalis Medical and host of the Medical Marketing Podcast, blends his nursing background with marketing expertise to help medical practices grow. Today, he shares his journey from healthcare to entrepreneurship and outlined the unique challenges of marketing in medicine. He offers practical tips for attracting more patients, improving online reputations, and standing out in a crowded healthcare market. His approach combines clinical insight with strategic digital outreach. Stay tuned!



Quotes:



“If you're the best kept secret in your industry, don't stay a secret. People need to know about you.”



“If there's one thing you're going to do in marketing—if you don't want to learn everything—just do podcasting and do as much as you possibly can. Then make sure you link to your website, because the benefits of it are so massive.”



“A few words can double or triple your click-through rate, and it can make the biggest impact on whether you can afford to keep running those or not.”



Resources:




Get 30 New Patients in 60 days. | Digitalis



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