The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
All content for Marketecture: Get Smart. Fast. is the property of Ari Paparo and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Marketecture: Get Smart. Fast.
17 minutes
1 week ago
Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising
Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content.
Takeaways
Pixability introduces Pixie, its first agentic AI tool for YouTube ad curation.
Pixie moves beyond GenAI by making decisions and taking actions.
Data from years of YouTube experience drives Pixability’s advantage.
AI handles 80% of the work, leaving creativity to humans.
AI-generated video brings new brand safety and copyright risks.
YouTube Shorts are fully integrated into the wider ad ecosystem.
Advertisers seek both performance and transparency.
Pixability’s main challenge is keeping pace with rapid AI and platform changes.
Pixie’s evolution reflects the blend of automation, data, and human input.
Pixability’s “elephant” spirit symbolizes intelligence, memory, and teamwork.
Chapters
00:01 Welcome to Marketecture with Jackie Paulino of Pixability
01:16 What Pixability Does and the Launch of Pixie
03:41 How Pixie Uses Agentic AI for YouTube Curation
05:44 Manual vs. AI Workflow and the 80/20 Adoption Rule
07:56 Pixie’s Personality and Expanding Into Reporting
08:34 The Impact of AI on Video Creation and Brand Safety
15:48 Lightning Round and Closing: Data, Challenges, and “Pixie the Elephant”
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
