The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Marketecture: Get Smart. Fast.
54 minutes
2 weeks ago
Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.
Takeaways
ABM is shifting from single platforms to flexible, modular systems.
Distinctiveness matters more than differentiation in B2B.
Connected TV and Reddit are new frontiers for account-based marketing.
Authentic leadership can be a powerful brand asset.
AI enhances creativity instead of replacing it.
Originality and voice define effective content.
Thought leadership and community drive influence.
Unbundled tools give marketers more control and precision.
B2B success depends on standing out, not scaling up.
Chapters
00:10 Intro & Marketecture Live Preview
02:50 Scott Stedman on B2B Marketing
08:00 Unbundled ABM & Account-Based CTV
17:50 Branding, CEOs & LinkedIn Strategy
24:00 Podcasting, AI & Content Creation
29:50 Industry News: Google, OpenAI, Reddit, Amazon
51:10 Wrap-Up
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Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
