The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Episode 142: What’s Going on with the Google Remedies Trial
Marketecture: Get Smart. Fast.
1 hour 1 minute
1 month ago
Episode 142: What’s Going on with the Google Remedies Trial
In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix.
Takeaways
The trial highlights whether behavioral fixes are enough or if divestiture is needed.
Google once considered selling ADX, complicating its defense.
OpenAI looks set to lean on ads and commerce for growth.
Trade Desk and Amazon are both pushing harder for control of supply.
Chapters
00:00 Updates on Marketecture Live
00:03 Google remedies trial overview
00:10 ADX divestiture debate
00:20 Publisher testimony and impact
00:28 OpenAI and ads
00:36 Trade Desk’s strategy shifts
00:49 Amazon DSP and Spotify/Netflix
00:52 Vibe funding news and wrap-up
Learn more about your ad choices. Visit megaphone.fm/adchoices
Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
