The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI
Marketecture: Get Smart. Fast.
1 hour
2 months ago
Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI
Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower allegations against Facebook, local TV consolidation, and more.
Takeaways
AI is becoming integral to various aspects of business.
Human-created journalism remains essential despite AI advancements.
Content quality is paramount; average content is not acceptable.
AI can assist in research, but should not replace human creativity.
Licensing agreements are crucial for protecting content from unauthorized use.
The information economy needs to incentivize content creation.
AI's role in search engines is changing the way information is accessed.
Marketers must adapt to the new AI-driven landscape.
Understanding user needs is critical for effective marketing.
The future of journalism will involve collaboration between AI and human creators.
Chapters
00:00 Introduction to People, Inc.
02:57 AI's Role in Content Creation
06:00 Navigating AI Licensing and Content Protection
08:49 The Future of the Information Economy
11:58 AI and Search Engine Dynamics
14:57 The Impact of AI on Marketing Strategies
17:57 Conclusion and Future Outlook
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Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
