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Market Pod
Yersong Digital
12 episodes
6 days ago
Navigate the world of digital marketing through the eyes of a marketing veteran. Join Anoop from Yersong Digital for in-depth discussions, actionable tips, and inspiring stories to level up your marketing skills & career. Identify and explore trends, new tools and technologies, growth-hacks and unlock your full potential. #digitalmarketing #marketingtrends #2024 #SEO #data #YersongDigital
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Marketing
Business
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All content for Market Pod is the property of Yersong Digital and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Navigate the world of digital marketing through the eyes of a marketing veteran. Join Anoop from Yersong Digital for in-depth discussions, actionable tips, and inspiring stories to level up your marketing skills & career. Identify and explore trends, new tools and technologies, growth-hacks and unlock your full potential. #digitalmarketing #marketingtrends #2024 #SEO #data #YersongDigital
Show more...
Marketing
Business
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8 Steps to find the best marketing consultant - The Checklist!
Market Pod
44 minutes 3 seconds
1 year ago
8 Steps to find the best marketing consultant - The Checklist!
  • Hey Visionary Leaders, we know that the search for that extraordinary marketing consultant who can truly propel your business to new heights is not easy. So, here are "8 Steps to Find the Best Marketing Consultant for Your Business and the Checklist!"

    Now, why is this crucial for you?

    In the ever-evolving landscape of business, the decision to bring in a marketing consultant isn't just a move; it's a strategic game-changer. This podcast is your guiding star if you're not just after growth but aiming for a revolutionary journey.

    Excited? Let's dive into these 8 steps and demystify the process! 🚀

    🔍 Step 1: Identify WHY You Need a Marketing Consultant Imagine hiring a consultant without a clear goal. Disaster, right? Let's solidify your "why" with actionable steps.

    🎯 Step 2: Define Clear Goals & Expectations Setting vague goals is a no-no. Learn to set SMART goals and ensure everyone is on the same page.

    💼 Step 3: Craft an Ideal Candidate Profile for Selecting the Consultant We're creating a tailored profile, not settling for a generic one. Culture fit matters – it's more than just technical skills.

    💰 Step 4: Make a Realistic Budget Underestimating costs? Nightmare! Let's dive into the budgeting checklist for a smooth journey.

    📝 Step 5: Write an Attractive Job Description A vague job post attracts the wrong crowd. Craft a clear and enticing description to hook the right fish.

    🕵️‍♂️ Step 6: Conducting the Interview Structured interviews are key. From AI screening to technical rounds, let's ensure you're getting the best fit.

    🤝 Step 7: Check References Don't skip this! References give you insights beyond the interviews. We'll show you how to assess feedback effectively.

    📝 Step 8: Finalize the Contract Devil in the details. Reviewing terms, incorporating flexibility, and ensuring a smooth partnership.

    🎉 Conclusion By following these 8 steps, you're not just hiring a consultant; you're investing in your future success. Choose wisely and propel your business toward growth and prosperity!

    Thanks for tuning in! If you found this helpful, share it and leave your questions or experiences in the comments.

    Links to Research Data:

    1. Step 1
      • McKinsey & Company, 2022 Global Talent Survey: Link
      • Harvard Business Review, 2020 Hiring Best Practices Study: Link
    2. Step 2
      • Project Management Institute, 2023 Pulse of the Profession Report: Link
    3. Step 3
      • SHRM, 2022 Global Workforce Study: Link
      • McKinsey & Company: Link
    4. Step 4
      • Upwork, 2023 Freelancer Rates Report: Link
      • PwC, 2022 Global Consulting Survey: Link
    5. Step 5
      • Indeed, 2023 Hiring Trends Report: Link
      • Glassdoor, 2023 Job Post Trends Report: Link
      • SHRM, 2022 Global Workforce Study: Link
      • LinkedIn Talent Solutions, 2023 Hiring Trends Report: Link
    6. Step 6
      • Harvard Business Review, 2020 Hiring Best Practices Study: Link
    7. Step 7
      • HubSpot, 2023 State of Marketing Report: Link
      • LinkedIn Talent Solutions, 2023 Hiring Trends Report: Link
      • Harvard Business Review: Link
    8. Step 8
      • Gartner, 2023 Marketing Talent Acquisition Survey: Link


    🔗 Important Links:

    • Connect with Anoop Yersong on LinkedIn
    • Blog Link for Detailed Checklist
    • Schedule a Free Consultation (HubSpot)
    • Schedule a Free Consultation (Calendly)
  • Market Pod
    Navigate the world of digital marketing through the eyes of a marketing veteran. Join Anoop from Yersong Digital for in-depth discussions, actionable tips, and inspiring stories to level up your marketing skills & career. Identify and explore trends, new tools and technologies, growth-hacks and unlock your full potential. #digitalmarketing #marketingtrends #2024 #SEO #data #YersongDigital