Welcome to Market Movers: Building Brands and Links with Linkifi! Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.   In this episode we sit down with Dr Suhail Hussain, a private GP (primary-care physician) with 20 years of frontline experience who’s generated 115 five-star Google reviews by rebuilding the doctor-patient relationship around trust, face-to-face care and tech-driven convenience. After witnessing the NHS’s pandemic-era bottlenecks, Dr Hussain launched a concierge-style practice that offers same-day home visits, direct messaging and subscription-based peace of mind.   Key Talking Points ✅ Why COVID-19 Broke the Traditional GP Model – and why many practices still haven’t recovered ✅ 30-Minute Minimums & Home Visits – The service differentiators patients will gladly pay for ✅ Google Business Profile Mastery – How 115 ★★★★★ reviews outrank paid ads and feed Gemini recommendations ✅ Subscription Healthcare in the UK – Pricing, ethics and why insurers may soon cover primary care ✅ Human vs. AI – Where large language models help (diagnostics, discovery) and where empathy still wins ✅ Emerging Patient Journeys – From “Private GP Watford” searches to ChatGPT referrals ✅ Marketing Tactics that Work – Local SEO, review requests and WhatsApp word-of-mouth ✅ Advice for GPs Considering the Leap – Clinical readiness, pricing, and avoiding common pitfalls   Quotes from Dr Suhail Hussain 📢 “Medicine is a human interaction—AI can’t replace empathy or a reassuring hand on the shoulder.” 📢 “We’ve hit 115 five-star reviews with one simple tactic: ask every satisfied patient the moment we finish.” 📢 “Patients now tell ChatGPT they can’t get an NHS appointment—and it replies with my name and number.” 📢 “In a single home visit I might treat three generations. Continuity is back on the table.” 📢 “Private care isn’t just for the ultra-rich; a subscription model can cost less than many gym memberships.”   Actionable Insights for Listeners 🚀 Focus on GMB & Reviews – Optimise your Google Business Profile and ask every happy client for a rating 🔍 Leverage LLM Discovery – Ensure your online footprint (reviews, authority content) is LLM-friendly 🩺 Offer Relationship-Driven Care – Longer appointments and direct messaging justify premium pricing 📈 Test Subscription Models – Recurring revenue smooths cash flow and lowers per-visit barriers for patients 🤝 Maintain Clinical Integrity – Paying clients may push for unnecessary treatments—stick to evidence-based care 🧑‍⚕️ Build Personal Brand Authority – Publish local health tips on LinkedIn, Instagram and YouTube to dominate search   About Dr Suhail Hussain Dr Suhail Hussain is a fifth-generation physician and private GP based in Hertfordshire, UK. After two decades in the NHS, he founded a concierge practice that delivers high-touch, same-day care for families and executives through home visits, corporate medicals and direct-access memberships.   🌐 Learn more or book a visit: drsuhailhussain.com 🔗 Connect on LinkedIn │ Instagram │ YouTube   🚀 Build Your Brand with Real Links   At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today: 🔗 https://calendly.com/linkifi/pr   👋 Connect with your hosts: 👉 Chris Panteli on LinkedIn 👉 Nick Biggs on LinkedIn   🎧 Listen to more Market Movers episodes: 🌍 https://marketmoverspod.com