In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
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In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
94. Series 3 | Episode 9. Turning Data into Demand for B2B Marketers, with John Webb, the Founder and CEO of Get2Growth
Market Mentors
33 minutes
2 years ago
94. Series 3 | Episode 9. Turning Data into Demand for B2B Marketers, with John Webb, the Founder and CEO of Get2Growth
In the digital age, data is king. And for B2B marketers, this treasure trove of information holds the key to unlocking new opportunities and driving demand. But how exactly can data be used to achieve these goals? In this podcast, I talk to John Webb, Founder and CEO of Get2Growth, about the power of data in the B2B market and provide actionable insights on how to leverage it effectively. We cover: What the opportunities are for B2B companies that sit on a lot of data right nowWhy aren’...
Market Mentors
In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
