In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
All content for Market Mentors is the property of Matt Dodgson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
92. Series 3 | Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook
Market Mentors
29 minutes
2 years ago
92. Series 3 | Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook
In today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content to cater to these changing preferences. But how? So in this podcast, I talk to Anthony Leung, the Founder of Mean Write Hook about how to do it. And as someone who's worked in social media and content marketing for B2C companies like Pret a Manger, Just Eat, and Simb...
Market Mentors
In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You De...
