Keynote speaker, Customer Success Coach and Podcast Host Bob Mathers is warning all of us not to fall into the trap of thinking everyone else but yourself in your organization, industry and social media has all the answers. In talking to some of the most successful business leaders in the world, Bob discovered something fascinating. "They're riddled with the same insecurities and fears as the rest of us." This gap between perception and reality is killing authentic leadership. Bob advocates for the "three-legged stool" for every major leadership decision: Is it good for the company? Is it good for the team? Is it good for me? "If we can't find a positive for all three legs of that stool, we need to keep looking for a solution." Even with all the change and uncertainty an AI world brings, Bob reminds us to remember our humanity. "Maybe it's as simple as just being human, leaning into tht things AI will never be. It will never be curious. It will never be vulnerable and never be creative." Walk your talk as a leader. Your team is always watching, looking for alignment between what you say and how you act. Once you lose that trust, it is nearly impossible to win back. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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Keynote speaker, Customer Success Coach and Podcast Host Bob Mathers is warning all of us not to fall into the trap of thinking everyone else but yourself in your organization, industry and social media has all the answers. In talking to some of the most successful business leaders in the world, Bob discovered something fascinating. "They're riddled with the same insecurities and fears as the rest of us." This gap between perception and reality is killing authentic leadership. Bob advocates for the "three-legged stool" for every major leadership decision: Is it good for the company? Is it good for the team? Is it good for me? "If we can't find a positive for all three legs of that stool, we need to keep looking for a solution." Even with all the change and uncertainty an AI world brings, Bob reminds us to remember our humanity. "Maybe it's as simple as just being human, leaning into tht things AI will never be. It will never be curious. It will never be vulnerable and never be creative." Walk your talk as a leader. Your team is always watching, looking for alignment between what you say and how you act. Once you lose that trust, it is nearly impossible to win back. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
Author and sales strategist Brent Adamson, Co-Founder of A to B Insight, shares with Dan Albaum some compelling takeaways from his latest book "The Framemaking Sale." B2B marketers and sellers have been solving for the wrong problem. For years they have obsessed over making customers confident in their products, expertise and value propositions. But research shows the real barrier is their confidence in themselves. Learn how decision complexity, information overload, misaligned objectives and outcome uncertainty are crushing customer confidence and shifting your mindset to using "the phrase that frames" in your outreach can make all the difference. Providing social proof and frameworks that help customers feel more confident in their own decision making is what it is all about. SHow up less as a salesperson and more as a human being. Stop trying to impress. Start trying to empower.
Market Impact Insights
Keynote speaker, Customer Success Coach and Podcast Host Bob Mathers is warning all of us not to fall into the trap of thinking everyone else but yourself in your organization, industry and social media has all the answers. In talking to some of the most successful business leaders in the world, Bob discovered something fascinating. "They're riddled with the same insecurities and fears as the rest of us." This gap between perception and reality is killing authentic leadership. Bob advocates for the "three-legged stool" for every major leadership decision: Is it good for the company? Is it good for the team? Is it good for me? "If we can't find a positive for all three legs of that stool, we need to keep looking for a solution." Even with all the change and uncertainty an AI world brings, Bob reminds us to remember our humanity. "Maybe it's as simple as just being human, leaning into tht things AI will never be. It will never be curious. It will never be vulnerable and never be creative." Walk your talk as a leader. Your team is always watching, looking for alignment between what you say and how you act. Once you lose that trust, it is nearly impossible to win back. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
