Keynote speaker, Customer Success Coach and Podcast Host Bob Mathers is warning all of us not to fall into the trap of thinking everyone else but yourself in your organization, industry and social media has all the answers. In talking to some of the most successful business leaders in the world, Bob discovered something fascinating. "They're riddled with the same insecurities and fears as the rest of us." This gap between perception and reality is killing authentic leadership. Bob advocates for the "three-legged stool" for every major leadership decision: Is it good for the company? Is it good for the team? Is it good for me? "If we can't find a positive for all three legs of that stool, we need to keep looking for a solution." Even with all the change and uncertainty an AI world brings, Bob reminds us to remember our humanity. "Maybe it's as simple as just being human, leaning into tht things AI will never be. It will never be curious. It will never be vulnerable and never be creative." Walk your talk as a leader. Your team is always watching, looking for alignment between what you say and how you act. Once you lose that trust, it is nearly impossible to win back. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
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Keynote speaker, Customer Success Coach and Podcast Host Bob Mathers is warning all of us not to fall into the trap of thinking everyone else but yourself in your organization, industry and social media has all the answers. In talking to some of the most successful business leaders in the world, Bob discovered something fascinating. "They're riddled with the same insecurities and fears as the rest of us." This gap between perception and reality is killing authentic leadership. Bob advocates for the "three-legged stool" for every major leadership decision: Is it good for the company? Is it good for the team? Is it good for me? "If we can't find a positive for all three legs of that stool, we need to keep looking for a solution." Even with all the change and uncertainty an AI world brings, Bob reminds us to remember our humanity. "Maybe it's as simple as just being human, leaning into tht things AI will never be. It will never be curious. It will never be vulnerable and never be creative." Walk your talk as a leader. Your team is always watching, looking for alignment between what you say and how you act. Once you lose that trust, it is nearly impossible to win back. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
Pace Pricing CEO & Founder Bill Wilson shares the key drivers in delivering B2B pricing that attracts and retains quality customers. It begins with making long term investments to get better bottom line results. Execution matters. "Pricing isn't about what you charge. It's about how you charge." Transparency builds trust with the right buyers. "Your pricing page should do two things: attract the people you want and repel the people you don't." In the end, aligned strategies and collaboration across product and marketing teams is huge. "Pricing is product and product is pricing."
Market Impact Insights
Keynote speaker, Customer Success Coach and Podcast Host Bob Mathers is warning all of us not to fall into the trap of thinking everyone else but yourself in your organization, industry and social media has all the answers. In talking to some of the most successful business leaders in the world, Bob discovered something fascinating. "They're riddled with the same insecurities and fears as the rest of us." This gap between perception and reality is killing authentic leadership. Bob advocates for the "three-legged stool" for every major leadership decision: Is it good for the company? Is it good for the team? Is it good for me? "If we can't find a positive for all three legs of that stool, we need to keep looking for a solution." Even with all the change and uncertainty an AI world brings, Bob reminds us to remember our humanity. "Maybe it's as simple as just being human, leaning into tht things AI will never be. It will never be curious. It will never be vulnerable and never be creative." Walk your talk as a leader. Your team is always watching, looking for alignment between what you say and how you act. Once you lose that trust, it is nearly impossible to win back. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.
