In this episode Justin and Darvesh interview Sheri Merrick, COO of the Folsom Chamber of Commerce (FCC). We talk about the role of the FCC, the Folsom Rodeo, how Sheri recruits volunteers, and the Choose Folsom branding. This episode gives a better insight into the role of the FCC, clarifies some common misconceptions about the FCC, and some takeaways that many business or non-profit could adopt.