Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this ...
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Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this ...
Stop #18 | Out of Home Marketing - Meeting Your Customers Where They Actually Are
MAPPED OUT
45 minutes
1 week ago
Stop #18 | Out of Home Marketing - Meeting Your Customers Where They Actually Are
Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone will launch your brand. If you've been pouring all your energy into TikTok, Instagram, or paid ads hoping for overnight success, this episode will sh...
MAPPED OUT
Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this ...
