Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this ...
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Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this ...
Stop #14: Thinking Bigger Than Mugs & Pens: A Merch Strategy that Turns Swag Into Sales w/ Amanda Hofman
MAPPED OUT
48 minutes
4 months ago
Stop #14: Thinking Bigger Than Mugs & Pens: A Merch Strategy that Turns Swag Into Sales w/ Amanda Hofman
This week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics are failing and how to create a strategic approach that actually builds your brand instead of ending up in landfills. --> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic. Episode Highli...
MAPPED OUT
Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks. ✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter In this ...
