This episode is brought to you by Arkena Coffee Marketplace - Connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com •••••••••••••••••••••••••••••••• This is the first episode of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar and series guests, George Howell and Tim Wendelboe. George Howell is a 50-year legend in the coffee industry and the founder of George Howell Coffee and Coffee Connection. George is based in Boston, USA. Tim Wendelboe is a 20+ year industry legend, coffee farmer, world barista champion, and founder of Tim Wendelboe Coffee. Tim is based in Oslo, Norway. In this series, Lee, George, and Tim explore a number of subjects, including the WBC, understanding the impact of the climate crisis on the coffee value chain, the coffee crisis, and whether Chemex makes the best coffee. The five episodes in this series are: 1. The WBC, The Climate Crisis, and Coffee - https://youtu.be/0k7Y2mgG-Qo 2. Impact of Climate on Coffee Harvests - https://youtu.be/jJIAkSy3PAE 3. Coffee Communities and the Climate Crisis - https://youtu.be/K_6rY8m_62g 4. Causes of Instability in Coffee Today - https://youtu.be/rFWNLZI9IPE 5. The Future of Coffee, Roasteries, and Cafes - https://youtu.be/pDJ2uiiL0JI In this episode of the podcast series, Lee, George, and Tim delve into the critical issue of climate change and its impact on the coffee industry. The discussion spans from historical farming practices to current challenges at the origin, and the evolving role of barista competitions. The conversation emphasizes the urgency for sustainable farming methods and the need for strategic industry shifts to counteract the adverse effects of climate change. Tune in for a comprehensive exploration of how climate variability is reshaping coffee cultivation and the broader value chain. Connect with George Howell here: https://georgehowellcoffee.com/ https://www.instagram.com/ghowellcoffee https://www.linkedin.com/in/george-howell-95646b2/ Connect with Tim Wendelboe Here: https://timwendelboe.no/ https://www.instagram.com/timwendelboe/ https://www.youtube.com/@TimWendelboeCoffee •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar