In this episode of Manufacturing Unscripted, host Peter Parsons sits down with Emily Wilkins, founder of Marketing Metal, to dive into the world of marketing in the manufacturing industry. Peter and Emily explore how small manufacturers can effectively build a marketing presence, the challenges (and rewards) of working closely with business owners, and the power marketing has to change the outdated perceptions of manufacturing. They also discuss how strong marketing efforts can help attract better talent to the industry — a key topic in today's competitive landscape. Plus, no conversation about modern marketing would be complete without a little tangent about LinkedIn! Tune in for an insightful and energetic conversation about why marketing matters more than ever in manufacturing. Get in touch with Emily! https://www.marketingmetal.com/ https://linkedin.com/company/marketingmetal https://www.linkedin.com/in/emilyjoannwilkins/ https://instagram.com/marketingmetal AND Emily made a special page of resources just for MFG Unscripted fans: https://marketingmetal.com/unscripted @Emily Wilkins @peter parsons @marketing metal @promess