In this episode we chat with Nelson Bruton from Interchanges in the US to explore the modernization of sales channels in the manufacturing industry.

We discuss the benefits of digital transformation, specificallyfocusing on the integration of live chat for customer interaction. The conversation highlights the growing importance of combining human touch with digital tools for effective customer engagement and lead generation.

Nelson presents practical advice on implementing live chat and its significant impact on boosting conversion rates compared to automated chatbots. Additionally, he emphasizes the importance of quick response times and the hybrid model of human and AI interaction to meet customer preferences and enhance the overall sales process.

https://www.linkedin.com/in/nelson-bruton/