In this episode of Manufacturing Mastery, I'm joined by friend and marketing expert, Jacqui Daley. Jacqui has led the marketing at a range of organisations of all sizes, in Australia and the UK, and worked as a digital consultant across loads of industries. She is now based in Newcastle, Australia and is the founder and managing director of The Measured Marketer. Jacqui specialises in marketing within the world of manufacturing, be it Business to Business marketing, customer focus marketing, internal communication or functioning as the business's CMO. We discuss marketing and how imperative it is, yet still underutilised, within Australian manufacturing. How to identify your unique selling proposition and target ideal customers. Then explore what critical messages you need to communicate to your target customers, once you have their attention. Via consistency of message, consistency of activity and consistency of presence. We also explore how marketing is not a "dark art". The best organisations measure their activities and translate these activities to results. They adjust and respond. Not just throw money at a wall and hope some of it sticks. Follow Jacqui here: https://www.linkedin.com/in/jacquidaley/ Learn more about The Measured Marketer here: https://www.themeasuredmarketer.com.au/ You can read the full transcript of this episode here https://www.graemefitzgerald.com.au/