If you hear the words PR or Public Relations and you automatically picture the press room at the White House and some catastrophic news, you’re not alone. The good news for manufacturers is that Industrial Public Relations is NOT THAT! In this episode of the Manufacturing Masters Podcast, Allison DeFord sits down with Rob Felber, resident expert, founder of Felber PR & Marketing, and veteran firefighter, to demystify PR and show you how to use it to your advantage. You’ll walk away finally knowing: - HOW to become newsworthy - HOW to choose the right industrial publications - HOW to turn one article into ten different conversations It’s not as hard as you might think, it doesn’t hurt and you don’t need special shoes.