We are joined by special guest Maryna, a photographer, videographer, and host of the "Just Fake It" podcast. Lets talk about the art and science of visual manipulation in advertising, marketing, and photography.
Our guest, Maryna, shares her journey as a photographer and videographer, emphasizing the importance of visual storytelling in marketing.
Maryna discusses how body positioning and facial expressions in photos can manipulate viewer perception and convey powerful messages. She explains the difference in techniques when the focus is on selling a person versus a product. Learn how to position subjects to convey strength, masculinity, femininity, and vulnerability through visual cues.
We explore the techniques for controlling the focal point, creating depth, and using negative space in photography and videography. Maryna shares strategies for eliciting genuine emotions from models and subjects to enhance the authenticity of your visual content.
Discover the impact of high and low camera angles, the Dutch angle, and the Hitchcock zoom to create different emotional effects. Maryna also explains how using elements in the foreground and background can add depth and context to your shots, making viewers feel like they are part of the scene.
Understanding the role of negative space in drawing attention to your subject and creating a sense of scale and isolation is crucial. Maryna highlights how this technique, often used in horror films, can create tension and focus in your visuals. Additionally, she talks about creating depth and the feeling of three-dimensionality in a two-dimensional medium.
Maryna shares her favorite visual tricks to manipulate viewer perception and create compelling images and videos. She emphasizes the importance of learning the craft, understanding the brand's identity, and creating visuals with intent.
We also discuss the role of the art director in maintaining the visual integrity of a brand and the importance of having a brand book. Whether you're a professional photographer or a social media influencer, mastering these visual manipulation techniques can significantly impact your work.
Don't miss out on the valuable insights shared by Maryna, and stay tuned for more episodes exploring the fascinating world of manipulation in psychology and marketing.