Understanding Persuasion and Rhetoric from Ancient Rome with Dr. Ian Silva

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Manipulation Games: Psychology & Marketing

Envoice Media

24 episodes

6 months ago

Welcome to 'Manipulation Games: Psychology & Marketing,' a podcast that explores the intricate dance between the human psyche and the world of marketing. Join hosts Gene and Darren as they explore how psychological principles influence marketing strategies, and vice versa, revealing the subtle art of persuasion that shapes our decisions and behaviors. Each episode of 'Manipulation Games' will take you on a journey through fascinating topics at the intersection of psychology and marketing. From the role of storytelling in brand creation to the psychological triggers behind consumer behavior, Gene and Darren unpack the tactics and strategies used by marketers to captivate their audience. But it's not just about marketing. 'Manipulation Games' also shines a light on how understanding these principles can lead to personal growth and better decision-making. Through insightful discussions, expert interviews, and real-world examples, this podcast will equip you with the knowledge to navigate the manipulative tactics in marketing and everyday life. Whether you're a marketing professional seeking to refine your craft, a psychology enthusiast curious about the power of influence, or someone interested in the ethical implications of manipulation, 'Manipulation Games: Psychology & Marketing' promises a thought-provoking exploration of how we are shaped and motivated by the world around us. Join us as we unravel the mysteries of the mind and the market, one episode at a time.

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Marketing

Business,

Society & Culture

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Understanding Persuasion and Rhetoric from Ancient Rome with Dr. Ian Silva

Manipulation Games: Psychology & Marketing

1 hour 17 minutes

1 year ago

Understanding Persuasion and Rhetoric from Ancient Rome with Dr. Ian Silva

We are joined by Dr. Ian Silva, a PhD in Classics from Princeton, to explore the art of rhetoric in ancient Rome and lessons we can learn from the past on the art of influence. Dr. Silva delves into the political strategies of iconic figures like Gaius Gracchus, Cicero, and Julius Caesar, highlighting how their persuasive speech and rhetorical mastery shaped their power and influenced society.

Our conversation examines the enduring impact of these ancient techniques, drawing parallels to contemporary politics, marketing, and public speaking. Discover how the lessons of the past can enhance modern strategies and communication. Whether you're interested in history, psychology, or marketing, this episode offers valuable insights into the timeless power of rhetoric.

Join us for a fascinating journey into the roots of persuasive communication and its relevance today. Don't miss this exploration of the strategies that continue to shape our society.

Timestamps:
00:00 Intro
02:39 Understanding the Classics
04:15 The Fall of the Roman Republic
05:04 The Power of Rhetoric in Ancient Rome
09:45 Gaius Gracchus and His Reforms
18:34 Cicero's Rise to Power
24:38 The Catiline Conspiracy
38:38 Cicero's Decision and Its Consequences
39:32 Political Manipulation in Ancient Rome
41:08 Lessons from the Roman Republic for Modern Governance
43:23 Caesar's Rise and the Fall of the Republic
48:45 The Civil War and Caesar's Assassination
56:10 Augustus: The Rise of Rome's First Emperor
01:00:36 The Legacy of Roman Political Strategies
01:09:04 The Julian Calendar Reform
01:11:21 The Importance of Studying Ancient Rhetoric
01:16:50 Conclusion and Final Thoughts