Augustus Caesar PR Masterclass: Marketing Psychology Lessons from Ancient Rome, "The Boy" Emperor

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Manipulation Games: Psychology & Marketing

Envoice Media

24 episodes

6 months ago

Welcome to 'Manipulation Games: Psychology & Marketing,' a podcast that explores the intricate dance between the human psyche and the world of marketing. Join hosts Gene and Darren as they explore how psychological principles influence marketing strategies, and vice versa, revealing the subtle art of persuasion that shapes our decisions and behaviors. Each episode of 'Manipulation Games' will take you on a journey through fascinating topics at the intersection of psychology and marketing. From the role of storytelling in brand creation to the psychological triggers behind consumer behavior, Gene and Darren unpack the tactics and strategies used by marketers to captivate their audience. But it's not just about marketing. 'Manipulation Games' also shines a light on how understanding these principles can lead to personal growth and better decision-making. Through insightful discussions, expert interviews, and real-world examples, this podcast will equip you with the knowledge to navigate the manipulative tactics in marketing and everyday life. Whether you're a marketing professional seeking to refine your craft, a psychology enthusiast curious about the power of influence, or someone interested in the ethical implications of manipulation, 'Manipulation Games: Psychology & Marketing' promises a thought-provoking exploration of how we are shaped and motivated by the world around us. Join us as we unravel the mysteries of the mind and the market, one episode at a time.

All content for Manipulation Games: Psychology & Marketing is the property of Envoice Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Society & Culture

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Augustus Caesar PR Masterclass: Marketing Psychology Lessons from Ancient Rome, "The Boy" Emperor

Manipulation Games: Psychology & Marketing

1 hour 10 minutes

10 months ago

Augustus Caesar PR Masterclass: Marketing Psychology Lessons from Ancient Rome, "The Boy" Emperor

Lets discuss the marketing psychology behind Augustus, Rome's first emperor, in this episode of Manipulation Games: Psychology & Marketing. Gene and Darren, joined by Dr. Ian Silva, a PhD in Classics from Princeton, explore Augustus’ rise to power and his revolutionary use of branding, propaganda, and public perception to shape history.

From his unexpected rise to power after the assassination of Julius Caesar in 44 BC, to his masterful use of PR and symbolism to shape public perception, we explore how the young Augustus navigated the turbulent political landscape of ancient Rome. Discover how Augustus leveraged events, imagery, and clever branding to position himself as a revered leader and how these ancient lessons remain relevant today.

Learn how Augustus transformed from an unassuming 18-year-old into the ruler of an empire, using:

- Symbolism and storytelling to create his “divine” image
- Strategic partnerships with poets like Virgil to craft narratives
- Spectacle and public events to win the hearts of the people
- Messaging, audience targeting, and brand building

Through parallels with modern marketing and politics, this episode highlights how ancient techniques continue to influence today's strategies. Whether you're a history buff or an aspiring marketer or influencer, you'll uncover insights from one of history’s greatest manipulators of public perception and personal branding.

Timestamps:

00:00 The Assassination of Julius Caesar
01:30 Introduction to the Podcast
01:58 Augustus: The Rise of a Leader
06:21 The Political Landscape of Rome
22:12 The Alliance and the Triumvirate
24:22 Mark Antony and Cleopatra
31:44 Augustus' Propaganda Techniques
34:25 The Role of Poets in Roman Politics
40:11 Modern Parallels: Rewriting History
42:23 Augustus' Military Strategy and Leadership
44:43 Caesar vs. Augustus: Leadership Styles
48:26 The Power of Names and Symbols
55:41 Augustus' Legacy and the Importance of Symbolism
58:43 The Capricorn Symbol and Augustus' Mausoleum
01:05:52 The Timelessness of Effective Branding
01:08:57 Conclusion

🛎️ Don't forget to follow our channel and podcast for more in-depth explorations into the psychology and marketing strategies that influence our world.

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