Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of public trust, and the importance of specialization in marketing strategies for healthcare providers.  Stewart Gandolf shares the significance of specialization in healthcare marketing, the challenges faced by agencies, and the evolving role of procurement in agency selection. They explore the impact of AI on marketing strategies, particularly in healthcare, and emphasize the importance of expertise and credibility in building client relationships. The discussion highlights the complexities of the healthcare marketing landscape and the necessity for agencies to adapt to changing market demands. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190  Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934  Listen on Stitcher: https://www.stitcher.com/show/managing-marketing  Listen on Podbean: https://managingmarketing.podbean.com/  For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/  Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.