Richard Benyon, CEO of the new SAAS start-up, Alliances, discusses the importance of professional relationship management in marketing. He shares his experience developing relationship management tecnolog and the role it plays in facilitating effective evaluations, the necessity of structured feedback, and the value of 360-degree feedback in understanding agency-client dynamics.  They also touch on the pitfalls of one-way scorecards, the significance of emotional responses in evaluations, and the need for continuous engagement to address issues effectively. Richard emphasizes the importance of narrative in feedback and the need for calibration to uncover root causes of problems in relationships. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190   Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934   Listen on Stitcher: https://www.stitcher.com/show/managing-marketing   Listen on Podbean: https://managingmarketing.podbean.com/    For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/   Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.