Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
Innovation doesn't just happen. It's not like the cartoons - a lightbulb flashes on above someone's head and that's it. No - it's a journey and we need to understand how best to prepare for that journey, whatever kind of value we are trying to create. This podcast is about some useful lessons we might take on board to help develop our capabilities.For more, see my website:https://johnbessant.org
This episode explores PR/FAQ in a fascinating interview withMarcelo Calbucci, an experienced entrepreneur who has extensive hands-on experience of using the 'Press release/FAQ' framework. Developed over a decade ago and widely used within Amazon this simple approach forces anyone with a change proposal to make their ideas come alive through the medium of a simple story.
He’s now a self-proclaimed evangelist for the method and the author of a new book which explains the considerable power behind this deceptively simple approach.
You can find a transcript here
And check out my website here for many other innovationresources
