There's lots of hype behind the power of predictive analytics these days. Dave asks: Why isn't everyone doing it if it promises to be a way to improve your chances of a sale? Primarily because it isn't easy. In this first in a series, Dave takes a brief look at the differences between behavioral analytics and predictive analytics.
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There's lots of hype behind the power of predictive analytics these days. Dave asks: Why isn't everyone doing it if it promises to be a way to improve your chances of a sale? Primarily because it isn't easy. In this first in a series, Dave takes a brief look at the differences between behavioral analytics and predictive analytics.
In the media hype behind Big Data, we often forget that small business enterprises can also take advantage of data analytics. The challenge is that many businesses - even as we speak - still haven't either captured critical data and/or have bothered to organize the data they have.In this video clip, I give you two real-life examples of two businesses who have missed the boat - one with dire consequences. Don't be those businesses!Co-author of "The New Marketing Analytics" David Dirks di...
Managerial Analytics: Powering Your Career
There's lots of hype behind the power of predictive analytics these days. Dave asks: Why isn't everyone doing it if it promises to be a way to improve your chances of a sale? Primarily because it isn't easy. In this first in a series, Dave takes a brief look at the differences between behavioral analytics and predictive analytics.
