After a long break (over 1 month), welcome, dear listeners!   It's been a while as I had many obligations (teaching, research, administration, application for third money financing, holidays, baby, etc.). But I hope to continue starting from now! In this #episode, I continue talking about the #SWOT a#nalysis. This time, I talk about the #externalvalidity of your SWOT-based #strategy. Can you find #evidence that your ideas would work? Can you find similar situations or markets, where a similar strategy worked? Do you know people who succeeded in having a similar type of #capabilities / #competencies? If yes, it is a good sign for your strategy! If not: you are either genies or you made a mistake. The latter is, unfortunately, more probable.   Good luck and enjoy!   Best Eugene (Yevgen)