Pricing is one of the trickiest parts of running a business. Whether you’re a solopreneur trying not to undercharge, or a growing company trying to stay competitive, pricing goes far beyond numbers, it’s strategy, perception, and customer psychology.
In this episode of Managed Chaos, Katrina and Rachel tackle the art (and science) of pricing. They dig into how to price your products or services strategically, when to adjust, and why pricing is a living, evolving strategy that should grow with your business.
You’ll learn:
• The fundamentals of pricing for solopreneurs and startups
• How to balance cost, value, and customer perception
• What big brands can teach us about flexible pricing
• Why listening to your customers helps you find your “sweet spot”
As always, we give you the startup business rundown in less time than it takes for you to get to work.
👥 Connect with us:
Rachel Anderson — https://www.linkedin.com/in/rachelandersonpivot/
Katrina Purcell — https://www.linkedin.com/in/katrina-purcell/
🌐 Visit us at www.managedchaospod.com
#StartupPodcast #PricingStrategy #EntrepreneurTips #SmallBusiness #ManagedChaosPodcast #Solopreneurs #BusinessStrategy #MarketingTips #BusinessGrowth #Leadership
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