Automate or Stagnate? Marketing Automation Without the Burnout

In this episode of Managed Chaos, Katrina and Rachel tackle one of the most overwhelming (and misunderstood) aspects of modern entrepreneurship: marketing automation. Whether you’re new to automation or knee-deep in spreadsheets and email templates, this one’s for you.

They break down how small business owners and startup leaders can use automation to scale smarter, not just louder. Learn how to map your customer journey, implement automation in bite-sized ways, and avoid common traps that hurt trust, retention, and sanity. And yes, we talk about AI, but in a practical, founder-friendly way.

💬 This episode is for the founders juggling it all, the inbox, the leads, the social posts, and wondering, “Isn’t there a better way?” Yes. Yes, there is.

💡 Highlights:

✔️ Why automation is more than email scheduling

✔️ Simple automations to boost sales & free up time

✔️ When AI helps—and when it hurts

✔️ Avoiding the dreaded “oops, wrong name” fail

✔️ How automation can build trust, not just efficiency

🔗 Connect with us on LinkedIn:

Rachel Anderson: linkedin.com/in/rachel-anderson-human-centric-leader

Katrina Purcell: linkedin.com/in/katrina-purcell

🌐 Visit the Managed Chaos website: https://www.themanagedchaospodcast.com/

As always, we give you the startup business rundown in less time than it takes for you to get to work.