This week on the Managed Chaos podcast, Katrina Purcell and Rachel Anderson delve into what it truly takes for startups to expand globally. From Animaniacs flashbacks to the challenges of localization, this episode is all about building brands that scale, without losing your identity.They explore lessons from companies like Notion, Wise, and Duolingo, breaking down what founders need to know about cultural nuance, market selection, and planning for growth before it happens. If you’re thinking internationally, this is your playbook.💬 Whether you’re just launching or looking to expand into new markets, this episode is packed with real talk, innovative strategies, and startup humor.💡 Highlights:✔️ Why your brand needs to speak without words✔️ The difference between translation and true localization✔️ How to plan for global scale from day one✔️ Tools that make international expansion smoother✔️ The mindset shift that separates startup survivors from the rest🌐 Visit the Managed Chaos website: www.themanagedchaospodcast.com👥 Connect on LinkedIn:Rachel Anderson: https://www.linkedin.com/in/rachel-anderson-human-centric-leaderKatrina Purcell: https://www.linkedin.com/in/katrina-purcell/🎧 As always, we give you the startup business rundown in less time than it takes for you to get to work.