Today on Mamish Mavericks, Tov Breslow welcomed Jennifer Glass, CEO of Business Growth Strategies International. Jennifer shared insights into her journey as a business owner, the importance of community-mindedness, and how having a book can create more opportunities in business. Based in New Jersey, Jennifer’s company focuses on helping businesses enhance efficiency, profitability, and growth through coaching, payment processing, marketing, and review management.
Jennifer emphasized the significance of aligning business goals with personal values, particularly her commitment to tikkun olam (repairing the world) and supporting small businesses globally. She discussed her aspiration to become President of the United States, aiming to make a substantial difference in people's lives by fostering economic growth and community development.
A key topic was the value of writing books for entrepreneurs. Having authored four books and contributed to anthologies, Jennifer explained that publishing establishes authority and expertise, making authors more appealing to media outlets and potential clients. Books serve as oversized business cards, enhancing credibility and creating market-dominating positions.
Another highlight was the distinction between a "dollars and cents mindset" and a "millionaire mindset," where time is valued over money. This perspective encourages businesses to focus on long-term growth rather than immediate financial gain.
Finally, Jennifer underscored the benefits of being community-minded, including increased top-of-mind awareness and reciprocal support within local and affinity communities. Her experiences with nonprofit organizations illustrated how giving back often leads to unexpected opportunities and rewards, echoing Jewish principles like tzedakah.
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Key Takeaways:
1. Writing Books Builds Authority: Publishing establishes credibility, attracts media attention, and creates unique selling propositions.
2. Mindset Matters: Shifting from a "dollars and cents" to a "millionaire mindset" prioritizes time as the ultimate currency.
3. Community Engagement Pays Off: Active participation in communities fosters relationships, boosts visibility, and generates mutual benefits.
4. Leverage Reviews for Growth: Encouraging customer feedback enhances trust and drives business success.
5. Values Drive Impact: Aligning business practices with personal values, such as tikkun olam, amplifies positive societal contributions.