Superfans : beyond the buzzword?

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MaMA Invent - Le replay 2025

Causa

13 episodes

1 day ago

Retrouvez le replay du MaMA Invent 2025 ! Causa a programmé 12 conférences, qui ont eu lieu du 15 au 17 octobre 2025, au Forum du Trianon, au MaMA Music & Convention.

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Retrouvez le replay du MaMA Invent 2025 ! Causa a programmé 12 conférences, qui ont eu lieu du 15 au 17 octobre 2025, au Forum du Trianon, au MaMA Music & Convention.

Music Interviews

Music

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Superfans : beyond the buzzword? - MaMA Invent 2025

MaMA Invent - Le replay 2025

1 hour 43 seconds

1 week ago

Superfans : beyond the buzzword? - MaMA Invent 2025

'Superfans’ are the latest buzzword. But when majors start doing deals and spending cash on start-ups, it’s time to pay attention and see beyond the trend. What are ‘superfans’ the symptom of? And how should artists and their teams build Direct-to-Fan strategies that work, even without the shiny tools ?

Modération : Francine Gorman (Bad Rituals)

Speakers : Kameron Addington (Duetti), Janette Berrios (Symphonic)

Enregistré le 15 octobre 2025, au Forum du Trianon.

Production : MaMA Music & Convention

Programmation : Causa