When we were talking with Mel Leach the other week, it became obvious that communicating through video conferencing media, say, can be a positive, but it can also act as a lens back on to us. It made us think about the whole environment our tech now fits into, where and how the User Experience (or UX) fits into the grand plan - how can good design make sure people use AV tech effectively? User experience is not just about designing interfaces though. It touches on all aspects of designing spaces or systems, and incorporates elements of both research and design. No better person to discuss all this with then, than Greg Jeffreys, chair of AVIXA’s Standards Steering Committee - now a consultant and AV Awards judge - who’s here to explore UX and its relevance to the AV world.