In the second of our InfoComm interviews with Clive Couldwell, Christine Schyvinck outlines what it takes to successfully run a diverse organisation, the challenges it brings, the role of mentoring, and the importance of recruitment as the company services an ever more diverse customer base. One of the most impressive women of her generation, Rose Shure was Shure Incorporated for 67 years. Working alongside her husband, Founder and Past President, Sidney Shure, Rose witnessed the company grow from a small maker of microphones and phonograph cartridges to a global audio electronics manufacturer. Who better to talk about diversity and running a fast moving business then than a woman who was Rose's appointee, someone who has independently gone on to make a huge mark on the AV/audio business.