I'm excited to introduce to you my next guest, Asim Burney, a multi-hyphenate. He's the Founder and Managing Director of Digital Age Research, a London-based market research company with a client portfolio including brands like BBC, Microsoft and Nestle. As a South Asian with roots in Pakistan and Europe, Asim's lived experiences and passion for inclusivity have him to launch his second venture - Qulture Qanvas, a new agency specializing in the research of ethnic minorities. My conversation with Asim begins by exploring his upbringing in Belgium, his experience working across Europe, and then flows into how he bid adieu to his stable job to shape his love for research into an entrepreneurial adventure. We also talk about the cost of underinvesting in learning about your market and understand Asim's art of selling, and selling well. But like I said before, Asim is a multi-hyphenate, what with millions of listeners of his popular show 'Khadaan - The Bollywood Podcast'. It's a nostalgic deep-dive of the movies of the three famous Khan actors: Amir, Shah Rukh and Salman. It's how I came to know Asim. He tells me about the interesting genesis of his podcast and how his decade's worth of podcasting experience has helped him become a stronger communicator, a critical skill in running his two companies. So, I'll leave you to enjoy my chat with Asim, a clear ace at... making things happen. --------------------------------- Follow Asim's work here: Qulture Qanvas | Digital Age Research Khandaan - A Bollywood Podcast (Apple | Instagram | Patreon)